Getting ghosted is an unfortunate fact of sales life nowadays. Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause.

What are the key challenges for B2B marketers in 2025, and how are others looking to overcome them?

That’s the focus of the latest survey report from Sopro, which incorporates responses from more than 400 senior B2B decision-makers, along with data from 97.9 million emails, to provide some key notes and pointers to assist in your outreach strategy.