What I Learned About Selling As I Built a Successful Company

Everybody needs sales skills. We all have something we want others to buy into, whether it’s an idea we have, a proposal we want supported, or a product we are pushing. When our pitch is successful, others help us achieve our goals. When it’s not, we feel disappointed (and often less wealthy than we had hoped). I learned to sell when I was building my company, leadership communications firm The Humphrey Group, over a 30-year period.