In the fast-paced world of business, staying ahead of the curve is not just advantageous—it's essential. The market is in a constant state of flux, influenced by technological advancements, shifting consumer behaviors, and evolving competitive landscapes. For businesses, this means that a once-effective sales strategy can quickly become outdated, risking the loss of market share and relevance.

How can certain leaders successfully lead their company to emerge triumphant out of a major crisis, when others do the exact opposite and bring it to the ground? What makes them different? Alan Mulally is the former CEO of Ford Motor Company where he led Ford’s transformation into becoming one of the world’s leading automobile brands in the United States. Prior to serving at Ford, Alan was the CEO of Boeing Commercial Airplanes and Boeing Information, Space, and Defense Systems.