Why Your Sales Team Should Embrace AI, According to an Executive Who Closed Deals for Snapchat, Meta, and Samsung

If there's one thing John Imah has learned from his decade-long career helping tech giants like Samsung, Twitch, Meta, and Snap, with business development and marketing, it's how to tell--or rather, sell--a story. "Whether it's an anecdote that humanizes the technology or a statistic that captures the market opportunity," says the serial entrepreneur, "the goal [of sales] is to leave the room with the audience not just understanding but believing in the vision.