For many small business owners, the word “sales” can make you cringe. If that’s you, it’s time for a mindset shift. Too many business owners, especially women, view selling as something pushy, awkward, and even sleazy. But the truth is that sales is the lifeblood of your business. Without sales there is no revenue, and without revenue there is no business. Millionaire entrepreneurs embrace sales.

Sales organizations face constant pressure to close deals and hit targets, never more so than in a price-driven market where budgets are tight, and every dollar is scrutinized. But what can we learn from the best-in-class sellers, who time and again exceed these targets? What are they doing that their peers aren’t? Our 2024 Sales Maturity Survey reveals the proven practices used by top-performing sales teams globally, detailing how they set themselves apart from their rivals.