5 Things to Change Now to Improve Customer Retention in 2025

Customer success is essential for any startup, at every stage. It’s what ensures customers are engaged, adopting, and gaining value from your product. But many startups get customer success wrong. This is partially due to a lack of understanding about how to design customer success, but also due to a lack of understanding of the goals of your customers. I once asked a startup CEO, What do customers get out of your product?