Stop Selling. Start Collaborating.

In 2007 Sonos, a manufacturer of luxury wireless-audio systems, struck a deal with Best Buy to sell its products at more than 600 retail locations across the United States. Sonos would be spotlighted in Best Buy stores with live, interactive, multizone demonstrations. In return Best Buy would gain access to the best-reviewed new audio systems in the world. The agreement was a victory for both companies.