First, let’s look at several reasons why sales managers struggle to impact the overall organization:

Successful sales professionals are often turned into sales managers without leadership development or ongoing guidance. Additionally, hiring practices are often not conducted in a way that creates success.

Before 2020, B2B sales of complex solutions and services were conducted almost entirely in person. All that changed with the pandemic. Now, much of the process from lead identification to close is done virtually, requiring organizations and salespeople to hone new methods of connecting and communicating with potential buyers.