How a business handles customer service interactions increasingly defines its online reputation, yet, according to our recent survey that gives a list of the best and worst customer service brands, many are still getting it wrong. Brand reputation and online image can draw new customers or deter them, therefore we all need to be asking, “how do we get customer service right?”

How a business handles customer service interactions increasingly defines its online reputation, yet, according to our recent survey that gives a list of the best and worst customer service brands, many are still getting it wrong. Brand reputation and online image can draw new customers or deter them, therefore we all need to be asking, “how do we get customer service right?”