How SMART Goals Sabotage Success (and the Brain Science of What Works)

Most of us were taught to measure success by ticking off boxes on a to-do list or hitting predetermined milestones. It’s easy to fall into the trap of what is called the Performance Mindset. We’re inundated with the notion that setting SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) goals and striving for peak performance is the golden ticket to success. This is the familiar way each of us evaluates whether we’re “doing a good job” in every aspect of life, whether it’s work, health, or even parenting.

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