I have spent the past two decades on stages around the world as an auctioneer at the world’s top fundraisers and galas. I spend most nights negotiating with audience members to buy things at a higher price than they expect to pay when they walk in the room—it’s how I raise record funds for charities across the globe.

Negotiation skills play a crucial role in professional sales. Expertise in negotiation is a skilled practice. While some individuals are naturally strong negotiators, the best ones learn and work hard to strengthen their knowledge and learn new techniques– and they continually practice perfecting their approach.