Scaling Up Cash | Why Your Revenue-to-Cash Cycle Starts With Your Sales Team: How to Make Your Sellers More Effective

One thing is certain: To every business on the planet, cash is the equivalent of oxygen. Without cash, your company will suffocate and go out of business. As with oxygen, if you don’t have enough cash, your business will limp around in a zombie-like state, struggling to take advantage of opportunities to fuel growth.