You walk into your general practitioner's office. You have some pain in your knee from an old sports injury and it's starting to cause concern. When the doctor comes in, she doesn't start by asking questions about your condition. Instead, she hands you a short survey with some broad questions -- including things like, "When it comes to selecting a heart medicine, what do you look for?

Problem-solving has become an integral part of our lives. Whether it's in our personal endeavors or professional pursuits, our ability to overcome challenges directly impacts our success and well-being. Traditionally, we tend to emphasize the features of a solution, often overlooking the crucial aspect of focusing on the desired output or the problem statement itself.

Albert Einstein said, “In the middle of difficulty lies opportunity.”

Not everyone sees things this way. Some are presented with tough problems or hard choices and throw up their hands in frustration. But viewing a challenge as an obstacle, rather than an opportunity, does not prevent us from having the problem – it only affects our ability to solve it.

In today’s B2B market, it’s not enough to be the best salesperson in the room. Most buyers prefer to do their own research, comparing competitor options before they make a final decision. That’s where consultative selling can help you stand out. B2B buyers have an endless array of options to choose from, with new products and services launching every day

For generations, the standard way to learn how to ride a bicycle was with training wheels or a tricycle. But in recent years, many parents have opted to train their kids with balance bikes, pedalless two-wheelers that enable children to develop the coordination needed for bicycling—a skill that is not as easily acquired with an extra set of wheels.