AI for sales outreach sounds great in theory. I know. I thought the same thing 15 years ago. For 10 minutes. Until I really thought about it. Then I laughed and went on to the next thing. Then last month, I wrote a controversial column called "We All Know AI Can't Code, Right?" in which I argued that while generative AI is good at creating compilable syntax

On the surface, it’s easy to see products as the center of your sales strategy. After all, products and services are the things you sell. It’s natural to build a strategy around them. You want to highlight their best features, compare to the competition, and price to make a profit. However, as easy as this sounds, it’s just not realistic.