As my regular readers know, my son is a baseball player – a rising college senior (as of the summer of 2023) – and I still coach him in the batting cage when he’s home for the summer. I started coaching him when he was old enough to hold a wiffle bat. By the time he was thirteen years old, he responded to every piece of hitting advice with, “I know Dad!” He was no longer coachable (by me), thus beginning a stretch of six years during which we hired various coaches to work with him.

Following the expenditure of resources and time in developing a new product, the next critical consideration is locating customers who purchase it. You may be perplexed about the best way to contact a customer or have difficulty defining go-to sales strategies that produce results. Salespeople use a variety of approaches, tips, and techniques daily to get new leads. New methods are entering the picture as a result of rapid technological advancement.