Sales teams have typically not been early adopters of technology, but generative AI may be an exception to that. Sales work typically requires administrative work, routine interactions with clients, and management attention to tasks such as forecasting. AI can help do these tasks more quickly, which is why Microsoft and Salesforce have already rolled out sales-focused versions of this powerful tool.

Thanks to the Covid-19 pandemic, service robot technology has been on the rise in the past few years. Self-service automated kiosks are here to stay, and robots are the future of customer service. service robots must be designed and implemented the right way, otherwise customers — and human coworkers — will avoid interacting with them. Robot technology should not simply be added as a novelty, but carefully integrated to deliver value to customers and support employees — maintaining a balance between automation and human interaction.

Enter 2022 and we will have B2B marketers witnessing a range of technology trends. The overarching principle driving these changes is that the customer demands a lot more. The growing competition and race for profitability amidst the pandemic have put the customer in the driving seat. The old paradigm of leading the customer is gradually being phased out, favoring a new one — follow the customers and cater to their requirements.