Building a Coaching-based Mindset: A Success Story in Developing a Sales Culture

There is no doubt that coaching is an effective tool for developing people and teams. Research shows that training and coaching can lead to an 88% increase in productivity, versus 23% from training alone, and an organization’s return on investment (ROI) in training increases from 22% to 88% when supported with coaching. The question is, how do you use coaching in your organization to really make a difference?