5 of My Favorite Sales Articles From ELAvate Global

By E.M. Godsman, ELAvate Global

Although my PhD research focuses on leadership, reading through the ELAvate sales blog has become a bit of an obsession of mine. The quality and quantity of materials that ELAvate has compiled over the years is really quite breath-taking. One of my favourite things to do when I get a spare five minutes is to look through our back catalogue of blog articles. Here are five of my favourite articles that I have discovered so far (in no particular order).

1. Deliver on Your Promises

By Michael Griffin

Research has shown the main reason customers do not trust sales people is that they do not deliver on what they promise the customer. The flip side of this is when you do deliver on your promises, you build trust and create a competitive advantage with the customer. Let’s review a few key tactics to “deliver and build trust” with customers.

2. Selling Against the Competition

By Atik Suharyati

Any professional salesperson that wants to become successful must learn to sell against the competition. But first, you must master your product knowledge, know your product features at the back of your hand, and link the benefits with your customers’ needs.

3. Specific and Diffuse Customers: How to Relate for Win – Win Relationships

By Michael Griffin

The first step in determining how you relate to customers is to figure out are you as a salesperson, more specific or diffuse in how you communicate, trust and build relationships with your customers.

4. Healthy Life, Healthy Sales

By Michael Griffin

Healthy sales people perform better. Healthy, successful sales people are those who eat wisely, exercise regularly, and sleep well. I live in Singapore, a country that prides itself in being a top rated medical center for well off people across Asia. Their hospitals attract multi millionaires and some billionaires. Why?

5. 3 Reasons Why Collaboration is Essential in Sales

By Cassie Goh

Many associate a salesperson as someone who is out for themselves. As Arthur Miller put it in his memorable “Death of a Salesman” play: “a man way out there in the blue, riding on a smile and a shoeshine”. Someone who want to meet their numbers and get their commission. However, times are changing and sales teams are more open to collaborating with each other. We will give you 3 reasons for why collaboration is an added value in sales.

Hope you enjoy reading these as much as I did!