John Maxwell’s 16 Invaluable Laws of Communication Overview
By Michael J Griffin
I have watched John Maxwell speak, teach and train for over 20 years. His ability to communicate to audiences or ‘one on one’ with individuals is based on the laws of communication he has developed below. His newest book "16 Invaluable Laws of Communication" outlines the key principles of effective communication. The principles are based on how John walks the talk with integrity, graciousness, a servant-leader mindset, and, of course, his world-class cross-cultural speaking skills. Here is a brief summary of John’s 16 Laws of Communication. As you read them, identify 3 laws you excel in and 3 laws you need to improve to become a better communicator.
The Law of Connection: Communication is all about connecting with people. If you can't connect with others, you can't communicate effectively. Connect to people’s hearts as well as their head to gain buy-in to your message.
The Law of the Big Picture: Communicate with the end goal in mind. Be clear about what you want to achieve and then craft your message accordingly. Have a clear objective when communicating with others.
The Law of the Niche: Know your audience and tailor your message to them. One size does not fit all when it comes to communication. Analyzing your audience demographics, attitudes, needs and receptiveness is an essential part of planning for presentations.
The Law of Honesty: Always be truthful and authentic in your communication. People can sense when you're not being genuine. Speak from your heart, tell stories that offer truth to your message.
The Law of Authenticity: Be yourself in your communication. Don't try to be someone you're not. Develop your own authentic style of communication that clearly shows the audience you care.
The Law of Listening: Effective communication is a two-way street. Listen to others and seek to understand their perspective. As Stephen Covey says “Seek First to Understand, Then to Be Understood.” Listen actively!
The Law of the Heart: People are more likely to listen to you if they feel that you genuinely care about them. Being prepared for your talk shows you care.
The Law of Respect: Show respect to others in your communication. Treat them as you would like to be treated. I have never seen John disrespect anyone. He truly demonstrates respect across generations, religions, ethnic backgrounds, and sex.
The Law of Relevance: Communicate what matters to your audience. Don't waste their time with irrelevant information. Be clear and concise with your message. No need to beat around the bush!
The Law of Emotion: People remember what they feel more than what they hear. Connect with your audience emotionally to make your message stick. Your audience should feel satisfied and glad they spent their time at your talk or discussion.
The Law of the Exponential: Your communication can have a ripple effect. Your message can spread beyond your immediate audience, so make sure it's a positive one. When you speak to groups you are multiplying your message!
The Law of Value: Communicate value to your audience. Show them how your message can benefit them. Make sure you can identify and satisfy the audience needs by preparing a talk that exceeds expectations.
The Law of Giving: Communication is not just about what you say, but what you give. Be generous with your time, knowledge, and resources. Simply put, deliver more than expected when communicating.
The Law of Timing: Timing is everything in communication. Know when to communicate your message for maximum impact. Yes!
The Law of Patience: Good communication takes time. Be patient and persistent in your efforts. Becoming an authentic gracious communicator takes a lifetime. Never give up, develop the resilience to continually serve others by your communication.
The Law of Celebration: Celebrate your successes in communication. Recognize and appreciate the efforts of others who helped you along the way. Remember to recognize and thank those who helped you deliver a good presentation, training event, or when you close the sale! Be grateful to those who have helped you be successful.
#Bonus Law: Get Over Myself - click here to see the video.
John’s 16 laws provide a framework for you to be an effective communicator. By applying these principles in your personal and professional life, you can become a more skillful communicator who builds stronger relationships with others. According to Harvard Business Review, “The number one criterion for advancement and promotion for professionals is an ability to communicate effectively.” Learn John’s laws of communication to climb the ladder of success!
Michael J Griffin
CEO of ELAvate
Founding Member of Maxwell Leadership