Three Strategies For Making Smarter Mistakes

Successful innovation will always have failed ideas along the way. The key is maximize the value of those mistakes and minimize the risk.
The term “smarter mistakes” is an oxymoron at first blush. A mistake is something that is misguided or incorrect, and it is also usually unanticipated. Thus, it feels impossible to plan for making a “smarter mistake.” No company or person ever knowingly plans or wants to make a mistake, but still, mistakes happen.