Successful innovation will always have failed ideas along the way. The key is maximize the value of those mistakes and minimize the risk.
The term “smarter mistakes” is an oxymoron at first blush. A mistake is something that is misguided or incorrect, and it is also usually unanticipated. Thus, it feels impossible to plan for making a “smarter mistake.” No company or person ever knowingly plans or wants to make a mistake, but still, mistakes happen.

Over a year ago my daughter Jasmine sent me an article from Jason Kottke that highlighted the 41 questions L. M. Sacasas says we should ask ourselves before we embark on using a new technology. The purpose of these questions is to stimulate your thinking and decision-making on the moral or ethical implications of “tools” we want to employ at work or even our daily lives.