Dr. Fons Trompenaars in my hero. Over the past 18 years he has taught me about how culture enhances or destroys trust, communication and collaboration through his research on the Seven Dimensions of Culture. Trust is a critical component in your ability to foster effective leadership, teamwork and inclusivity in the culture of your organization. The national culture you live in affects your organizational culture and therefore your company’s competitiveness.

Last week PwC sent me an article on their research on trust between organizations and their customers and employees. The research paper is called “Trust: The New Currency for Business.” PwC has much deeper pockets and global reach for research than my little company, so I have provided you with the download of the article at the end of this short blog.