Conquering the Competition - Selling in a Competitive World

That’s because every trend study AchieveGlobal has conducted over the last 40 years reveals competition to be one of the most pressing challenges facing sales organizations. And perhaps more concerning, competition is increasing versus years past. In fact, 85 percent of global executives surveyed by McKinsey & Company describe their business environment as more competitive than it was five years ago, largely because of the improved capabilities of their competitors and growth in the number of low-cost competitors.1