Most Common Sales Myths

Quantitative and scientifically rigorous research can often debunk long-held “traditional wisdom.” Modern “businessto- business” research measuring customer purchase choices, as well as sales force and individual salesperson effectiveness, has provided many of the biggest surprises. These top eight sales “Myth Breakers” account for many competitive sales failures.

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Path to Sales Effectiveness

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Managing to Win - Smart Strategies for Account Sales in an Uncertain Economy