Why Winners Win and Losers Lose

The real reason why winners win and losers lose is simple: They expect to. As a student of sales performance during the last 20 years, I have come to realize that some salespeople are predisposed to approach winning and losing a sale in a particular way. Some salespeople “play to win” while

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Birds of a Feather Buy Across Cultures

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The 4 P’s are Now the 4 E’s. How does this Impact the B2B Sales?