Closing Shouldn’t Be the Objective of a Client Meeting

If you have been in sales for a while, it would have been hard to miss all the hype aroundthe latest and greatest sales approaches and different selling techniques that work….or don’t! Some of these “proven techniques” and “surefire ways” to close a deal are legitimate,however many are simply tricks and tactics used by the unprofessional salesperson to cover for deficiencies earlier in the sales process.