How Sales Leaders Create An Effective Coaching Framework

Will you like to improve win rates for forecasted deals by as much as 9 percent? According to research data from CSO Insights, it is effective coaching that leads to measurable sales performance improvements in key metrics such as win rates and quota attainment.

The essential foundation for an effective coaching development program is a well-defined coaching framework that is integrated into an organization’s sales system.

The CSO Insights coaching framework consists of four coaching layers, each corresponding to a different coaching area. Their research note, “Designing a Sales Coaching Framework”, attends to the most essential areas: lead and opportunity coaching, funnel coaching and coaching on skills and behaviors.

Download the research note now and learn more on defining the coaching framework.