The ROI of Sales Messaging

Remember, there’s as much differentiation in how you sell as there is in what you sell.

The rise of the connected, informed buyer demands the B2B sales organization have a granular focus into how it’s engaging with customers, both digitally and in person-to-person conversations. Potential customers can access a wealth of knowledge on any product offering—yours and those of your competitors—from vendor websites, blogs and social/business networking sites, allowing them to draw their own conclusions about the value your solution provides. Your prospects could be “spot on” in their research, but could further benefit from a world class salesperson who can communicate and piece together the requirement puzzle and define success measures.

In my +35 years of selling and learning from well over 1,000 global customers across 21 nations, the ability of the B2B salesperson to communicate, empathize, collaborate with customers is still the best competitive advantage your organization can have to win sales and remain ahead of the competition.

Our principal GrowthPlay (previous Chally Group) has produced a research paper that outlines this premise and provides proof with 3 case studies of how they help sales organizations with “Sales Messaging.”

Please download a copy of “The ROI of Sales Messaging” and contact me if you wish to find out more on how we can help boost your sales in the global B2B marketplace.

Have a great week learning in the global world of sales!