3 Reasons Why Collaboration is Essential In Sales

Many associate a salesperson as someone who is out for themselves. As Arthur Miller put it in his memorable "Death of a Salesman" play: "a man way out there in the blue, riding on a smile and a shoeshine". Someone who want to meet their numbers and get their commission. However, times are changing and sales teams are more open to collaborating with each other. We will give you 3 reasons for why collaboration is an added value in sales.

Builds up confidence and lowers the pressure

When you go into a sales meeting with a college, you are with someone who you know and not a stranger. The pressure is shared and the outcome of the sales does not only depend on you but also your college. The advantage of having someone else means that anything you might miss out on can be added in by your college. This may concern product or service knowledge, an important information that may have slipped out of your mind. It could make a big difference and help you address the customer needs better.

Allows you to take advantage of different strengths

Each individual has their own strengths and weaknesses. After working together, individuals start to, not only, learn about their college's strengths and weaknesses but also their own. Learning about all these can strongly reinforce the team and provide world class sales practices. As a team, you can also take advantage of each other's resources. If we look at the different departments around sales, we can think of the marketing department. Communicating and working as a team with the marketing department can allow you to sell better.

Set goals together, grow together

Working on accounts together allows you to set goals together and leaves more space for motivation. You share the responsibility which lowers the stress and you can also motivate each other or even have a small fun healthy competition. You are also linked to the corporate goals so withholding information, which creates tension, is tougher. Having a common goal can allow to draft a common sales process which allows the sales team to be in sync.

You can learn about teamwork in sales by downloading the follow MHI Research Paper: Building Sales Performance Through Insight, Teamwork, and Accountability. You may also consult our sales solutions if you're interested in growing your sales team and organization further.