Selling is an Art

Did you know that, according to WebStrategies Inc, 95 percent of buyers state that the typical salesperson talks too much, and 74 percent of buyers said they were much more likely to buy if that salesperson would simply listen to them?

Listen: Listening sounds easy enough but yet, salespeople are not doing enough of it. It is important to truly hear out what your customers need; this is a salesperson’s most valuable skill. You also need to keep in mind that if your customer is not listening, it’s not his fault, but your communication is at fault here.

Persevere: According to The Brevet Group, 80 percent of sales require 5 follow-up calls after the meeting. 44 percent of sales reps give up after 1 follow-up. Always stay connected to your prospect and never make it a done deal before it actually becomes one.

 Connect: 13 percent of customers believe a sales person can understand their needs. It’s not about you, it’s never been about you. This is about your customer, and your customer only. You only step in the picture to offer an answer or a solution to a need.

ELAvate these skills

 Sales training can help you with these basics. It is hard to measure the impact of sales training; it can take months or even years. However, looking at immediate sales training results is a big short-sighted but there are ways to measure the impact. A good sales training raises the morale of the sales force, thus turnover is reduced.

Also, if you want your sales reps to adopt a certain behavior you feel would be beneficial to your company, sales training can help you. After sales training, you can focus on these two points in order to roughly evaluate the impact: what’s the attitude of the people that went through this training and how do they come about doing their day to day tasks after the training.

Atik Suharyati, Director of ELAvate Training Indonesia, recently explained the art of Selling and these basics that we tend to forget.  Attitude, a consultative mindset and selling skills are a must. Watch her video below:

[su_youtube url="https://www.youtube.com/watch?v=wSKzaN4gzes&feature=youtu.be"]

Source: The Brevet Group