The Power of Sales Technology
Salespeople have always been the early adopters of technology. The impact of technology on B2B sales continues to advance at a rapid pace. Sales organizations that view technology as a strategic imperative and invest accordingly will be best positioned to exploit the next new capability.
How does sales technology impact the performance and productivity of the sales organization? A CSO Insights research note, "Sales Technology: Accelerating Change" addresses this issue. Sales technology, though powerful, also presents sales organizations with a variety of challenges. In this research note, learn more about the challenges organizations must overcome before they can capitalize on its opportunities and the next wave of sales technology innovations.
Besides training, coaching, and development, World-Class Sales Organizations' commitment to technology allows them to leverage new capabilities in ways that support their sales processes.
