B2B Sales Managers are the Key to Sales Productivity What the Latest Research Says

Presented by Michael J Griffin

I regularly scour the internet for well researched reports on the current views and advice on world class B2B sales productivity management, processes, methods and skills. As I do not have the resources to carry out such global sales research, I look for reputable organizations that do have the deep pockets to do this.

Recently, I found three research papers with a wealth of insights on what makes an effective and skillful  B2B sales manager. Rather than regurgitate the findings of each research paper, you may download and read each research paper by clicking on the link for all three research papers below and come to your own insights and conclusions.

Here they are:

 Identifying and Developing the Sales Manager Profile That Drives Performance by Gartner, Inc. Download here.

The Top Performing Sales Manager By Rain Group. Download here.

Anatomy of the Modern Sales Manager By Chally Assessments. Download here.

I believe by reading and comparing what each researcher uncovers about effective sales managers you can better distill your version and action plan to develop and grow world-class sales managers that can motivate and deliver sales team performance.

Have a great successful run up to exceeding sales targets for 2023!

Michael J Griffin
CEO & Founder of ELAvate
Salesperson at Heart
Global Sales Coach