Practicing Plasticity as Salespeople – The Four “A’s”

Plasticity in sales involves the Four A’s of attitude, ability, adapting, and agility. How might you increase your plasticity in selling to be more successful and create win-win solutions for you and your customers? I believe it first begins with consistency of attitude to learn and grow in the ability to practice and refine your core selling skills and processes that you master to sell and exceed customer expectations.