Plasticity in sales involves the Four A’s of attitude, ability, adapting, and agility. How might you increase your plasticity in selling to be more successful and create win-win solutions for you and your customers? I believe it first begins with consistency of attitude to learn and grow in the ability to practice and refine your core selling skills and processes that you master to sell and exceed customer expectations.

At Maxwell Leadership, we believe that leadership is influence—nothing more, nothing less. If you don’t have a positive influence on your customers, your effectiveness as a salesperson and your development as a trusted salesperson will be diminished. Demonstrating integrity with your customers is a competitive advantage. Customers want to deal with salespeople they can trust.