The Guanxi Laws of Selling

At ELAvate, we believe salespeople are leaders. Ethical salespeople lead customers to mutually beneficial decisions, based on trust, to how to move the sale forward. In Asia, no “guanxi,” no sale. Guanxi is the Mandarin word for “trusting relationship” as is “hubungan” for Indonesian/Malay.
We have adapted select Dr. John Maxwell’s Irrefutable Laws of Leadership to the Asian selling environment and supplemented these with laws from Todd Duncan’s book “High Trust Selling.”