
Sales Blogs
Traditional B2B Sales and Marketing Becoming Obsolete? Reflections on HBR article of the same name
Read the HBR article by Brett Adamson on the changing landscape of B2B selling. It is a very good treatise based on data that Gartner and McKinsey have collected on how Covid is accelerating B2B selling and marketing changes in response to B2B customer changes in how they buy.