How Well Do You Inspire Trust with Your Customers?

How well you inspire trust with your B2B customers can be your competitive advantage or kill the sale. Effectively building trust leads to healthy long term customer relationships that is a win for both you and your customer. With customers limiting their “exposure” to salespeople, quickly establishing trust is a must to move the sales process forward.  Dale Carnegie research states 81% of customers are more likely to buy again from a salesperson they trust.