Build Trust to “Earn the Right” Eight Keys to Open a Sales Meeting

Surveys consistently show that salespeople are not trusted. A HubSpot survey found that only 3% of respondents trust salespeople. A Salesforce survey found 79% of B2B buyers say it’s absolutely critical or very important to interact with a salesperson who is a trusted advisor. Gartner tells us that B2B customers are only spending 17% of their buying time talking with salespeople. Your ability to “earn the right” to conduct an open sales–buying conversation translates into your ability to build trust with customers – quickly.