
Sales Blogs
Compassionate Salespeople? An Oxymoron?
Survey after survey indicate that customers do not trust salespeople. I believe one big reason salespeople are not trusted is because they are more interested in selling their solution rather than aligning with the customer feelings and emotions about the problems they face. Salespeople who don’t show compassion can come across as pushing product or seem more interested in meeting their target or commission plan even when their good intent is to show the customer how their product can solve problems.