Jacob Carpenter of the Trust Factor states, “Yet if there’s one defining trust-related stat of 2022, it’s this jaw-dropper from PwC over the summer: 87% of executives think customers highly trust their companies, while only 30% actually do. (The findings were based on a survey of 500 business leaders and 2,500 consumers.)” My question to you as a sales manager or salesperson is – How do you ensure your customers trust you and your product or service?

At Maxwell Leadership, we believe that leadership is influence—nothing more, nothing less. If you don’t have a positive influence on your customers, your effectiveness as a salesperson and your development as a trusted salesperson will be diminished. Demonstrating integrity with your customers is a competitive advantage. Customers want to deal with salespeople they can trust.