Your sales managers are either the strongest or weakest link in your sales revenue-producing process. How effective they are directly impacts the revenue growth of your organization and it’s long term competitiveness. There are three major components of a sales manager to produce sales revenue through his/her team. Recently, I discovered that the Rain Group has produced an insightful research report on what makes a Top Performing Sales Manager.

As a B2B salesperson, we are faced with two facts in the marketplace: first, skilled & motivated B2B salespeople are worth their weight in gold, and, second, their sales manager can accelerate or stall their sales career success. Is your sales manager a lid lifter or a lid to your sales success?

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Time to “ELAvate” your sales team for record breaking revenue generating 2022. Here are my favorite planning and execution tools to drive and motivate your sales teams in 2022.

The effective sales coaches differ widely in their temperaments and abilities, in what they do and how they do it, in their personalities, their knowledge, their interests—in fact, in almost everything that distinguishes human beings. But all effective sales managers perform only necessary tasks and eliminate unnecessary ones to achieve sales revenue targets.

Research indicates the top competency for B2B sales manager success is the “willingness to train and coach.” This is buttressed by the three pillars of “focused on quantitative results,” “conducting joint calls” and “taking initiative for sales success.”