Over my 30 plus years of consulting on sales productivity and training sales teams, I have observed over and over that the top performing sales managers have positive attitudes that motivate sales teams to meet and exceed revenue or customer retention goals. Gone are the days where sales managers can just “sit in their chairs.” Today’s younger salespeople require a sales manager that is active in supporting their achievement of exceeding their sales KPI’s.

Your sales managers are either the strongest or weakest link in your sales revenue-producing process. How effective they are directly impacts the revenue growth of your organization and it’s long term competitiveness. There are three major components of a sales manager to produce sales revenue through his/her team. Recently, I discovered that the Rain Group has produced an insightful research report on what makes a Top Performing Sales Manager.