The ELAvate Salesperson Development Checklist
Powerful Tool for Guiding Your Salespeople Success in 2025
By Michael J Griffin
4-minute read
This sales blog is a quick read with a very powerful tool to grow your salespeople in 2025. Sales managers that actively support and guide their salespeople’s growth usually lead more successful, more competitive sales teams.
In January, set individual meetings with each of your salespeople to discuss the development needs and action plans they need to be more successful in 2025. Remember, their growth and success will be your success as their sales manager.
You can download our ELAvate Salesperson Development Checklist here.
Here are the steps to use the Salesperson Development Checklist with each of your salespeople.
Review the checklist yourself and identify development areas for your sales team. For example, areas could be training on a new product launch, a CRM upgrade, or how to use AI to improve sales.
Review the checklist again and identify possible learning areas that are unique to each of your salespeople. Doing this helps you prepare for the one-on-one meetings with each salesperson.
Send the Salesperson Development Checklist to each of your salespeople to review. Ask them to identify 3- 5 areas they each believe they need coaching, training, or self-study to improve in 2025. This also makes for a more focused development discussion.
Set up 90-minute one-on-one meetings with each salesperson.
During the start of the meeting, state your positive intent and agenda with the salesperson to give it a productive focus.
Make sure you are actively listening and asking good questions to clarify, understand, explore positive impact to the discussions to grow in 2025.
When you jointly agree on a developmental area, generate specific, productive activities that need to be taken to ensure there will be specific, observable growth in the salesperson.
You and the salesperson should commit to the actions and timing each of you will do to ensure learning and development takes place.
I suggest the development plan be reviewed monthly with each salesperson.
At the end of the development meeting, ask the salesperson to summarize the commitments and follow up with an email to you. This can include having the Salesperson Development Checklist filled out. You as their coach can end the meeting positively by giving encouragement or feedback and that you are available to discuss development when needed.
Finally, put a date in your calendar for the beginning of each month (or the second quarter) to set up and schedule the next development meeting with each salesperson.
This time investment of developing your salespeople with a clear specific set of actions will pay dividends. Get on it now – set up those meetings and email the Salesperson Development Plan to each of your salespeople!
Here’s wishing you a most successful enjoyable 2025 leading and growing your salespeople.
Michael J Griffin
CEO and Founder of ELAvate
Global Sales Productivity Consultant
Korn Ferry Associate Sales Trainer
A Leader Who Enjoys The B2B Sales Arena!
michael.griffin@elavateglobal.com
+65-91194008