In this fast-paced, on-demand world we live in, the ability to communicate well with one’s clients has become a critical skill that cannot be overlooked. The world as we know it has become significantly different than in days gone by. Clients want to know that they are receiving the best from everyone they are dealing with, and they do not want to be surprised.

In the world of sales, there is a time-tested secret weapon that has the power to make or break deals—the recommendation. A recommendation is a powerful tool that can have a significant impact on a customer's purchasing decision. It carries the weight of trust, credibility, and social proof, making it an invaluable asset for businesses looking to boost their sales.

In managing customer relationships — or relationships with any key stakeholders — it is critical to manage the balance of power between the company and any one customer. This can be done by diversifying the customer base, understanding (and be willing to use) customer pressure points, and (in the case where a company is locked into a single key relationship) ensuring that the customer is as dependent on the company as the company is dependent on the customer.

In the dynamic and data-driven corporate world, effective communication is paramount, and one of the key tools for this communication is corporate presentations. Corporate presentations are the perfect way to communicate ideas, proposals, and facts to your business's internal audience as well as external stakeholders. In fact, over 35 million PowerPoint presentations are given daily to more than 500 million people.

n the dynamic and data-driven corporate world, effective communication is paramount, and one of the key tools for this communication is corporate presentations. Corporate presentations are the perfect way to communicate ideas, proposals, and facts to your business's internal audience as well as external stakeholders. In fact, over 35 million PowerPoint presentations are given daily to more than 500 million people.

To be a leader in 2023 is to encounter challenge after challenge. We are living through an incredibly tumultuous period, from waves of layoffs at tech companies large and small, to thorny financial situations like Silicon Valley Bank’s collapse. Often when you’re managing through turbulence, you have to stay calm on the surface, while you’re paddling like crazy underwater.

Businesses are bound to make mistakes and disappoint their customers. But how you build your apology message and your careful attention to executing it appropriately can make the difference between losing those customers or increasing their loyalty. When delivered well, your apology message can improve the customer relationship to the point where it is stronger than if the mistake had never happened — a phenomenon known as the service recovery paradox. In this article, the author outlines five steps for writing an effective apology message and explains why it’s important to share the apology process internally and with external stakeholders. It not only shows vulnerability from the organization but also shows other customers that the company can be relied upon in times of distress.