As we enter 2023, it's clear that we are entering an altered business paradigm driven as much by new technology represented by electric vehicles and the metaverse as it is by anachronistic conflicts such as the one instigated by the Russian Federation. The global recession, ongoing war in Ukraine and increased credit rates have all presented new challenges for businesses looking to grow. However, it's important to remember that adversity can also present opportunities for growth and innovation.

Strategy should be a creative exercise but companies frequently end up with plans that look very much like their previous ones. Strategy expert Graham Kenny describes a three step process for avoiding this trap: 1) open your mind to ideas from external stakeholders, 2) take a cold, hard look at where your performance is failing, and 3) study companies in other industries that have solved these problems.

OK, your sales process isn't working. Now what? Change it. Change anything and everything. There are a billion reasons why you don't sell a product, and when it's a new product, it's a baby-step-and-learn process. There's just no other way.

But there is a list of potential weak points that you, as a leader, can focus on, so you're not wasting time running down dead-ends.

Following the expenditure of resources and time in developing a new product, the next critical consideration is locating customers who purchase it. You may be perplexed about the best way to contact a customer or have difficulty defining go-to sales strategies that produce results. Salespeople use a variety of approaches, tips, and techniques daily to get new leads. New methods are entering the picture as a result of rapid technological advancement.