Sales leaders are the lever for a high-performing sales organization. One study cited in the Harvard Business Review found that 69% of sales reps who exceeded quota rated their managers highly. The same study showed that just 3% of reps who gave their leaders low ratings then turned around and gave their organization a high rating. In other words, how a rep views their leader is how they view the organization.

Few things can be more critical to your company's growth than your sales process. But when you step back to evaluate your team's methods, you may wonder whether your process is more of a hindrance than a help. After all, as important as traits like persistence and having good people skills can be in sales, they aren't going to be enough to create a winning process on their own.

Sales leaders' roles will undergo significant changes due to the integration of AI in sales processes. AI is going to have a major impact on sales professionals and sales leaders need to increase their digital literacy and experimentation in using AI to modernize their organizations, not only will AI impact inside sales, direct sales and also customer service operations.