You’ve Got Leads But Why Aren’t They Buying?

You’ve been able to generate sales leads — prospective customers who may want to buy your products or services — and produced enough interest to draw them to your website or location. They’ve taken action to identify themselves by calling or filling out a website form. They may have even expressed precisely what they’re looking for and want to purchase. However, when you try to close the sale, they balk or ghost you altogether. What’s going on, and how can you fix it?