Before disregarding your likability and attributing any personality defects as something your coworkers just need to deal with, it’s essential to recognize the invisible impact these skills have on your overall performance. Your ability to effectively communicate with others extends beyond solving your own problems. Your proficiency in listening builds trust and establishes integrity. Your friendships inspire others to reach higher and stretch alongside you.

First, let’s look at several reasons why sales managers struggle to impact the overall organization:

Successful sales professionals are often turned into sales managers without leadership development or ongoing guidance. Additionally, hiring practices are often not conducted in a way that creates success.