Choose the Best Time and Strategy for Cold Calling. Ultimately, picking the right time to make your sales calls is essential to sales success. While these six rules of thumb are a good place to start, you may find different strategies work better for your business. Test these approaches and adopt the ones that work for you. You might be surprised to find how many more prospects you can reach with a few simple tweaks.

Back in November 2017, Collin Sexton and his college basketball team at Alabama were forced to play 3-on-5 for more than 10 minutes against the University of Minnesota. Due to injuries, ejections, and disqualifications, Alabama could only put three players on the court. The crazy part, behind 40 points from Sexton, Alabama almost won the game, ultimately losing 89-84.

There’s a lot of advice on how to be better at cold calling, but the best cold call tips focus on the conversation over metrics. Cold contact tends to put prospective customers on edge; the key to booking more meetings is to approach each call to make a genuine connection. As the world’s leading experts on sales development, we’re sharing our favorite cold calling methods, on-call best practices, and must-haves for effective cold calling.