How To Market To Millennials. 6 Common Traits Across To Know

The millennial generation, now in their 30s and 40s, is a dominant consumer force that continues to shape industries and redefine consumer expectations. The Covid-19 pandemic has had lasting effects on their lives, influencing their approach to work, family, and purchasing behavior. Pre-pandemic strategies for marketing to millennials have evolved, and businesses must adapt to these changes. With millennials making up a significant portion of the U.S. consumer base and wielding considerable buying power, understanding their shifting priorities is crucial.